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What is "Sport And Social"?

Sport and Social businesses provide a variety of dynamic sports leagues and social events to the active, 21+, fun seeking demographic.

Some might consider playing sports and socializing as two separate events. A "Sport & Social" business (and it's customers) see them as one and the same. Meaning not only can one event contain both sport and social activities, but that putting the two together creates the optimal experience for any active, social person. Sport and Social leagues allow for people to meet and compete on the field, then join the party afterwards. Sport and Social businesses aim to bring all types of people together through sports on the field and to provide amazing social activities that are all about having fun off the field.

Sport and Social businesses (also know as Sport and Social Clubs) exist in almost all U.S. towns. They will include a designated place for all members to visit after the game for a beer, a bite to eat and a friendly conversation with teammates and opponents. In addition to sports leagues with post-game happy hours, Sport and Social businesses usually host larger social events that are coupled with a sporting event such as an endurance race. The sporting event could also be a national/regional tournament, obstacle course or scavenger hunt. Sport and Social businesses are becoming more and more organized, business savvy and successful everyday... and the Sport and Social Industry Association is the perfect place for these businesses to collaborate with other companies in the industry, learn about best practices and enjoy a healthier business climate due to the scale that a united industry creates. There are over 100 established Sport and Social organizations in the US and many more internationally. The SSIA aims to bring these organizations together to learn from each other and increase their bottom line in the process

©2011 Sport & Social Industry Association