LI-Kick & the 'Around the World map'
Nominee for Best Marketing Innovation
After 10 years of effort, LI-Kick celebrates the completion of 'Around the World map.' Players proudly showcased their LI-Kick shirts in all 50 states (and 69 countries too), totaling over 400 'around the world' submissions. Players have taken their shirt to nationally recognized landmarks such as Mt. Rushmore, Las Vegas strip, The Alamo, The St. Louis Arch, The Washington Monument, Yellowstone Park and many more. The last state, North Dakota, was proudly featured by a soccer player on a month-long veterinary clinic rotation.
