Best In-House Video Campaign
see the nominees below:
This was a promotional video for OSSO's Sand Volleyball League that also highlighted our venue Pearl Beach Brewpub.
We were inspired by the time we spend each year sharing thoughts & learning from other clubs on how to improve leagues at the conference. Here, we put a 'corporate espionage' twist on building the perfect league for our Players.
Fall Ball 70s Porno Spoof
We tapped into the viral “Sorry I can’t, I have therapy” trend to celebrate the power of community and movement. In a few quick cuts, the reel captures what our programs really provide: a weekly reset or outlet for stress relief, friendship, and belonging across NYC. It’s a playful, simple, and relatable concept that lands with both humor and heart — turning a universal excuse into a story about why people keep coming back to play with Big City.
Club Sport celebrated their 30th anniversary this past year. Fallon Silvola created a compilation of video clips from past leagues/events as well as current players giving their testimonies.
This was a player driven video to show the "silliness" and fun you can have when playing Kickball! Allowing you to let out the "inner child"
This video playfully answers the question, "so what do you do all day as someone who works for LI-Kick"
Showing a perfect example of what leagues are all about; community and fun. The caption digs at people's emotions and the proof shows, people want to feel included and part of something.
Riding the POV wave - "POV - You Play Beach Volleyball" a fun piece of content to highlight JAM's largest summer sport of Beach Volleyball. This vid got close to 1M views; and engagement from over 28,000 people and was created completely in-house by JAM's playfully creative head of content manager Ben - talk about dedication to the bit!
This in-house March Madness video captured real, unscripted moments as our marketing team interviewed players at the bar about their tournament picks. Featuring players from multiple teams across Houston and a wide range of responses (some unexpected), the campaign was intentionally cheeky and fun while maintaining high production quality. The authenticity of the content resonated strongly with our audience and delivered excellent engagement.
Volleywood Beach Volleyball Tournament and Party Recap Video