SSIA Marketing Ted Talk - The Marketing Problem: Staying Human in an AI Era

The Marketing Problem: Staying Human in an AI Era

AI has made marketing easier than ever, but it’s also made it easier for customers to lose trust - they’re tired of impersonal communications that feel more robotic than real. This session breaks down why traditional tactics no longer work, and how clubs can win by treating people like humans, not data points. You’ll learn how emotion, identity, and shared values drive loyalty long before a purchase ever happens. We’ll also look at how to use AI as a teammate (not a replacement) to personalize without losing authenticity.