JAM & RendezViews Volleyball Courts
Best Product Innovation Nominee
JAM forged an innovative partnership this year with RendezViews, a buzz worthy outdoor patio restaurant/bar establishment in downtown Toronto. Rob Davies and Noel Hewitt negotiated to allow JAM to install 2 world class beach volleyball courts in the space. Courts were set up in record time. JAM opened up beach volleyball league registrations in June and sold out almost immediately, quickly becoming the second highest revenue generating beach volleyball venue.
This partnership is an innovative one because it allowed JAM to reinvent traditional commercial real estate for recreational sports play in a densely populated area sorely lacking in recreational sports facilities, and created a mutually beneficial partnership for both JAM and Rendezviews. This partner has become a proof of concept that has already lead to exciting new opportunities to get more people playing in non-traditional spaces.
RendezViews on Instagram: "How it started 👉 how it’s going… beach volleyball edition! RendezViews' partnership with JAM to bring world class beach volleyball courts to the heart of downtown Toronto had its inaugural season opener last week. JAM players quickly got into some intense competition, long volleys, killer spikes and aces which made for many exciting evenings for our guests who were enjoying cocktails and summertime eats on the patio. Want to get in on the action? JAM still has a few availabilities, so head to the link in bio to join the league now! Our team is working on volleyball court rentals, community hours as well as beach programming… stay tuned. #RendezViews #JAMSportsToronto #TorontoBeachVolleyball #SummerFun" 99 likes, 1 comments - rendezviewsto on June 12, 2023: "How it started 👉 how it’s going… beach volleyball edition! RendezViews' partnership with..." Instagram 


Back to Best Product Innovation