Milwaukee Sports & Social “Limited Edition” Mom & Pop Shirts

Each season, Milwaukee Sports and Social releases “Limited Edition” team colors that can only be obtained by players that season. For our Winter 2023 release, we decided to use our rapidly growing reach across Milwaukee to help 3 small Mom and Pop businesses attract new customers (while also providing our players with a discount when they shop local). Through this promotion, players were able to shop in-store at 3 chosen locations wearing ANY Milwaukee Sports and Social league shirt to receive 15% off their purchase. In return, we printed the logo of the small Mom and Pop business on the back of these limited edition shirts, which featured the color scheme of each business. The three selected businesses were: BlackBear Children’s Boutique - Located in Shorewood, WI ( ReNew Sports and Fitness Supply - Located in West Allis, WI ( Simma’s Bakery - Located in Wauwatosa, WI ( Each business shared the video on their social media channels via their wall or story. Result: Each business had between 10-15 players support their business in-store during the holiday season.