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Customer Service Champions Award

Each year we allow and encourage all SSIA members to participate and achieve a Customer Service Champions Award – achieved by sending a standardized Net Promoter Score (NPS) survey to your sports league participants from the past year. 

All members that participate will be awarded a Customer Service Champion Award (CSCA) at the Social Stars Awards Gala (at the 2026 Conference). This is achieved by sending a Net Promoter Score (NPS) survey to your participants (yes, its as simple as that!). The survey is created by the SSIA and sent from your business to all sports league players/participants over the past year. We highly encourage you to participate, as we want all SSIA Members to take home at least one award this year! And some great news… due to the great feedback we get from our members, this year we are making significant improvements:

 

If you would like to participate, please review all the info below and e-mail galen@ssia.us with answers to these 3 questions: 

  1. How many unique sports league players (with active email addresses) have you had over the past 12 months?
  2. Do you want to include an additional reward/incentive (for you to manage and reward to one random player)?
  3. Do you want additional survey links created (for example, if you operate in multiple markets and want individual surveys for each)

After receiving your response to the above questions, we will send you a link the survey(s) to use in the email you send to your participants (see below for email details). 

To ensure consistent data and maximize the value of this award, we will have the following rules for participation:

Standardized email below (or approved email language based on additional reward) must be sent to all 2025 (or previous 12 months) sports league participants (ccing info@ssia.us for tracking). 

  • No "lobbying" or social media posts allowed
  • Standardized email below cannot be edited without approval by committee

Response Thresholds will also apply and are estimated here (subject to change)

  • 0 – 2,500 participants:  at least 4%
  • 2,501 – 5,000 participants: at least 3%
  • 5,001 – 10,000 participants: at least 2%
  • Greater than 10,000 participants – at least 1%

All response tracking will be managed by the Executive Director (Galen Beers) only and each participating SSIA Member will get a report with all their data/NPS scores as well as summary data for benchmarking across all participating SSIA Members (anonymized data only for benchmarking). Responses will be tallied on Monday January 26th and we will award all winners/participants at the Social Stars Awards Gala (at the 2026 Conference) based on the following categories:

CUSTOMER SERVICE CHAMPION

  • Awarded to all SSIA members that successfully participate (see rules above)

CUSTOMER SERVICE BEST IN CLASS

  • Awarded to all SSIA members that successfully participate and achieve the highest NPS score in each size category

Learn more about NPS here

Standardized Email template to send to all 2025 (or previous 12 months) active sport players/participants:

 SSIA Member Subject line: Please complete our quick Customer Service Survey

 SSIA Member Subject line for resend (1 resend allowed per member): Last Chance to Complete Our Quick Customer Service Survey

 

Greetings <<< Member Business Name >>> Player,

We need your help!

Our business is a proud member of the Sport & Social Industry Association (SSIA), a not-for-profit organization of 55+ companies like ours throughout the US and Canada.

The goal of the SSIA is to help our industry offer the best sports leagues possible, and to help make your experience the best it can be. As part of that effort, we are sending a very short SSIA customer service survey to all of our members over the past year.  

These 3 questions will help us improve our sports leagues by creating a national benchmark for customer experience (your data will not be sold or used for any other purpose).

As a thank you for your help, the SSIA will select three random surveys to be sent a $100 visa gift certificate. Winners to be announced in Feb 2026!

Thank you again for participating with us and helping our industry learn and improve! 

Link to Survey <<SSIA will provide>>

With gratitude, 

The <<< Member Business Name >>> Team

Survey Questions:

  1. Did you participate in any of our sports leagues in 2025?
  2. How likely is it that you would recommend our sports leagues to a friend or colleague?

 Depending on the rating:

  • What changes would our sports leagues have to make for you to give them a higher rating?
  • What changes would our sports leagues have to make for you to give them an even higher rating?
  • Is there any feedback you would like to share to help us continue to improve our sports leagues?